Job vacancy Product Manager

We are now looking for qualified candidate to fulfill the position below:

Reporting To: Sales & Marketing Manager, Cambodia

Scope: Products Strategy and Marketing Management

Position Class: 53

Stakeholders

Internal :

• Country Manager
• Sales Management
• Product Management OBU
• Business Support OBU
• Manager, Group Regional OBU
• Head of Sales and Country Operations
• Director, Overseas Business Unit

External :

• Customers: Doctor, Hospitals, Key Opinion Leader
• Distributor

JOB OBJECTIVES

Define & establish strategic direction of ethical products within his responsibilities in country by providing marketing plan and product strategy.

Duties

• JOB FUNCTIONS
• Planning
• Prepare pre launching activities for global products and products focus in conjunction with Global Product Manager.
• Provide a marketing plan and launch plan for each new potential global and local product
• Provide and develop products/ marketing plan and strategy, include : market analysis, segment analysis, target market, product positioning, objective setting, action plan, budgeting, pricing policy, product life cycle.
• Create, propose, or design promotion material to improve product marketability
• Plan and prepare product presentation (in hospital, seminars, etc) and product knowledge training/update to sales team
• Keep update with government regulation, outside knowledge and technology development related to his/her area of work and analyze the impact to company products and business
• Periodically establish a market analysis of all existing products in country
• Provide monthly rolling forecast
• Process and Compliance
• In conjunction with Global Product Manager, ensure implementation of global product and product focus strategy to achieve top and bottom line (profit and loss target) objectives by products effectively and efficiently.
• Provide update and feedback on project progress to Country Manager/Sales & Marketing Manager and head office
• Conduct product presentation (in hospital, seminars, etc) and product knowledge training/update to sales team
• Responsible for all product profit and loss which are their responsibilities
• Monitoring
• Monitoring product strategy or program to field force or outlets (pharmacy/chemist, wholesaler, hospitals, drugstore) and provide necessary feedback to Sales Management and Product Management OBU
• Monitoring competitor activities for user (doctors & nurses) and outlets (pharmacist in hospitals or in pharmacy/chemist) in order to counter with our product strategy.
• Measure product knowledge of sales team and its product training effectiveness.
• Periodically monitor and measure the success of each strategy
• Periodically monitor achievement in-market sales vs forecast
• People Management
• Relationship Management
• Build and maintain strategic and favorable relationship with key opinion leaders and key customers to know market trends, existing and potential opportunities in country.
• Conduct on going and effective coordination (including joint visit) with sales management to ensure the execution of determined strategy and promotion programs and agree on necessary follow up
• Work with Overseas Scientific Information DXM to get medical information/ literature, to get approval for brochures, to handle customer products complaint etc.
• Coordinate with Global Product Manager in regards product strategy, marketing plan, activities, and materials, and also new product potentiality.
• Reporting and Administration
• Collect, evaluate, and analyze market and products information covering competitor products, sales achievement and growth, strategy and promotion programs.
• Conduct regular market research/ survey to gather accurate and up to date market information, including market survey for future potential products.
• Prepare timely and accurately reports in agreed form.
• Others
• AUTHORITY
• Plan and Propose
• Country product sales, growth and profitability target.
• Clinical trials for certain products as needed.
• Promotional materials/ resources allocation with close coordination with DSM/ SM.
• Evaluate and Recommend
• Country product pricing, distribution and product strategy.
• Product launching time table.
• Approve and Execute
• Promotion budget utilization as approved budget for local/ country products.
• Coordinate with Global Product Manager for global and country focus products.
• Others

Requirements

• Knowledge
• Product knowledge
• Soft Skills
• Alliance Management
• Change Management
• Innovation
• Resource Management
• Planning and Organizing
• Strategic Thinking
• Business Awareness
• Communication Skill
• Customer Orientation
• Tenacity
• Technical Skills
• Market research
• Product management
• Marketing management
• Attitude
• Deal with care
• Act professionally
• Strive for excellence